Homan O'Brien
SEO, Training, Consultancy
Homan O’Brien are an Irish consulting engineering practice with over 60+ years of experience in the building industry. They specialise in design and management of mechanical, electrical and lift services for all buildings.
Client Objectives
Set online foundations
Foundations such as understanding your business, analysing your competition and understanding your clients, are key to success.
Up skill the team
Improving a teams skill set by outsourcing to a digital marketing specialist can boost growth and help to scale a company.
Grow brand visibility
The more visible your brand is the greater chance you have of reaching potential customers.
Our Solution
SEO
No Search Presence
Homan O’Brien’s website was visually engaging but was not optimised for search. They ranked for variations of their brand name and some other search terms but there was no coherent strategy around their SEO or where the areas of their business was focused. This was the first step in our full SEO audit, to ensure we were tying our plan into key business objectives. From there, we planned on how to create and achieve this.
Technical & Keyword Analysis
Since we started from a brochure website, the first objective was to outline the technical steps needed to ensure compliance with Google’s best practices. From there we presented our full keyword analysis to the team to outline the major growth opportunities we saw with keywords that were tied to their services. This was the high-intent traffic they were missing out on and we set out a 4 step plan for Homan O’Brien to achieve it.
The results
Training
Upskilling
The Homan O’Brien team felt there were areas within the digital suite that they could improve their understanding on. This included everything within the core areas of: how their business is getting views online, what they can do to improve this and how their branding and content can better reflect the quality work they do with clients, with the core goal of this generating new business opportunities.
Knowledge Transfer
Given these goals, we set a training plan, virtually through zoom and with our own content. This covered both paid and organic search as well as the opportunities they have when it comes to paid social. We brought them through the steps on analysing certain data trends, the lessons to take from competitors in their market as well as how to conduct their own digital health check moving forward.
The results
Consultancy
Digitalisation
The goal of our work with Homan O’Brien was centred around how we could digitise their firm. This included everything from how their brand appeared or was perceived online, how they could raise awareness within the markets they were targeting and how they could open themselves up to new business opportunities through new marketing strategies across different digital channels.
Roadmap & Implementation
It was important to agree on a strategy, have a tailored plan across the different channels they wanted to target and assign a person responsible internally to carry it out. But more importantly, to set out budgets, timelines and expectations around performance so the team could manage different challenges internally once they began carrying out the plan we had set out for them.
The results
Gerard Keating
Director
Evolve Marketing were a revelation. They guided us novices along the review and implementation of our digitalisation exercise. They are clearly experts in their field and extremely proactive.
Gerard Keating
Director
Evolve Marketing were a revelation. They guided us novices along the review and implementation of our digitalisation exercise. They are clearly experts in their field and extremely proactive.