McGuigan Solicitors
SEO, PPC, Landing Pages
McGuigan Solicitors LLP have been in practice for 17+ years with 2 offices in Ireland. They have a wide range of practice areas including Family, Property, Employment and Immigration Law.
Client Objectives
Grow a service area
Designing a marketing strategy with the focus on a sector or service you want to grow.
Increase leads
Being easy to find increases website traffic. Effective lead generation strategies include content creation, social media marketing and CTAs.
Grow brand visibility
The more visible your brand is the greater chance you have of reaching potential customers.
Our Solution
SEO
Start With Local
McGuigan Solicitors had no foundations when it came to their SEO. One area really important to them was local search so they could dominate the rankings of their own areas. We took the steps of both setting up and optimising their Google My Business profile, getting citations for the profile as well as implementing a review collection system.
SEO Marketing
McGuigan Solicitors had no foundations when it came to their SEO. We are currently redeveloping their website to improve overall site speed, design and layout so it can better represent the practice areas that they serve. Then we will be able to continue to publish our content plan on better foundations. Having carried out a detailed keyword audit, we will be in a much stronger position for the firm to better compete for the high-intent queries related to their areas that will result in new leads.
The results
3 months, Up from 3rd page
PPC
Service Area Targeting
Whenever a firm wants to see an immediate increase in a particular practice area, PPC Marketing is your best route. This was our plan with McGuigan Solicitors as we wanted the firm to have a completely new source of business opportunities. This would stop the waiting game on new referrals, previously there had been an over reliance on referrals and the inconsistent nature of it.
The Campaigns Compounded
Our approach was multi-channel with the aim to meet high intent searches while also raising awareness through campaigns that were top of the funnel. This had the added benefit of acquiring new clients that were completely new and couldn’t be directly attributed to our search campaign. Through years of management, we have managed this campaign to generate a huge ROI with the average new client value being substantial.
The results
Landing Pages
Customised Funnel
Before our campaigns went live, we made the assessment that we would send all the traffic we generated to our own funnel. This was because we felt the website would not do an optimal job of converting people at a high enough rate. With this in mind, we designed a new landing page specific to the service area we were targeting on our own third party software.
Constant Iteration
Having the new upgraded assets was the first step. From there we needed to work on a testing schedule that would allow us to make continuous improvements. This could be anything from our ad angle to CTA options, post-lead sequences as well as the information hierarchy on the key landing pages. The consistent iterations ensures the campaign always has the potential to improve.
The results
Eoin McGuigan Owner
Evolve Marketing enabled us to grow our firm by giving us new clients and business opportunities from their online marketing campaigns. We now have a reliable source of new business.
Eoin McGuigan Owner
Evolve Marketing enabled us to grow our firm by giving us new clients and business opportunities from their online marketing campaigns. We now have a reliable source of new business.