Content
Marketing for your professional service firm
Find out how you can use content marketing to reach your target audience and increase sales.
Keyword Research
The process of finding and analysing search terms that users enter into search engines. This data is used for SEO or marketing purposes.
Content Writing
The process of writing, editing and publishing content in a digital format. This content includes blogs, whitepapers and landing pages.
Editorial Process
It provides writers with a structure for content production, helping to develop ideas and adopt the right voice.
Optimisation
Marketing optimisation is the process of gradually improving your marketing efforts across all channels to reach your company's goals.
What is Content Marketing ?
Content Marketing is the process of publishing material online to attract more leads to your business such as blogs and videos. The goal is to build trust and help people buy the service you’re offering.
Content marketing is also one of the three types of inbound marketing (content which draws people to your website) along with SEO and PPC.
Blogs are powerful inbound content for your website which attract potential clients who are looking for answers that your company deals with. They can be a low cost way to boost organic traffic.
Videos are powerful tools that engage an audience quickly. Today the vast majority of customers prefer to learn about a product or service through video. Video marketing can also boost conversions and improve ROI.
Why invest in Content Marketing?
Cost Effective
Compared to traditional marketing strategies, content marketing is far more effective delivering x3 times more leads and traffic.
SEO Ranking
Investing in content marketing means adding valuable information to your website which improves your SEO ranking on search engines such as Google. Blogs are a great way to add more content to your website and targeted keywords in the titles and body of the blog attract more leads.
Sales
Providing relevant, engaging and informative content makes it more likely for people to stay on your website longer. This increases the chances of converting them into clients. Engaging and interesting content also helps give your audience a reason to go back to your website.
Consultation
Our discovery session will allow us to understand whether we're a good fit to work together.
Audit
If there is potential our team will do a full audit of your firm, industry and market.
Custom Campaign
If we think we can get you a positive return, we customise a plan and roadmap to get you there.
The quality content has provided us with very useful hands-on tips to push our digital and SEO agenda forward.
Claire Fines, Philip Lee
Content Case Study:
Next Generation
We discuss in detail the clients objectives, our solution and the results we achieved for them.
Content Case Study:
Suir Engineering
We discuss in detail the clients objectives, our solution and the results we achieved for them.
Book a free
consultation call
If you are interested in speaking with our team, please book in for a discovery call below.
Book a free
consultation call
If you are interested in speaking with our team, book in for a discovery call below.