Philip Lee
SEO, Content, Consultancy
Philip Lee is one of Irelands leading commercial law firms, specialising in a range of sectors including Cryptocurrency, High Potential Start Ups, Media and Entertainment and White Collar Crime.
Client Objectives
Rank higher
Being top of the Google search results means higher lead generation, increased brand awareness and reduced ad spend.
Increase leads
Being easy to find increases website traffic. Effective lead generation strategies include content creation, social media marketing and CTAs.
Improve conversion rate
Conversion rate optimisation lowers costs by getting more value from visitors you already have on your site.
Our Solution
SEO & Content
Service Area Growth
We identified a set of practice areas that had a clear capacity to grow internally. There was a lack of knowledge within the market that Philip Lee serviced these area with in-house expertises. After a full competitor audit, we outlined an organic search plan that would enable them to dominate the digital real estate on Google that they were targeting.
Content
Once a technical audit and on-site changes were carried out, Philip Lee needed to increase their topical authority on the service areas. The best way for them to do that was through content. We conducted keyword research and analysed the market to give them options for a content plan that would have an impact when it came to organic search and generating new business opportunities.
The results
Consultancy
Analytics & Tracking
Philip Lee’s team felt there were areas within the digital suite that they could improve their understanding on. Ensuring correct tracking and attribution across their different marketing channels and activities was on focus area and we went through the process of setting this up.
Interpreting Data
Once a business has the correct data flowing through its systems, the next and more important step is taking the data backed decisions that will improve performance. This was the next focus of our consultancy with Philip Lee to ensure that they would always have the knowledge and the correct process to fully understand performance and what the steps are to make the next improvements.
The results
CRO
New wireframe & UX
Working with an established website, branding and regulatory guidelines meant we had to build a structure and client map around elements that were non-negotiable. We brought in a new structure and flow for the pages that meant First Ireland would have an opportunity to compete with their biggest competitors in the market.
Email marketing
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The results
Claire Fines
Marketing Manager
Really pleased with the recent digital training. The quality content from the sessions and the interactive delivery has provided us with very useful hands-on tips to push our digital and SEO agenda forward.
Claire Fines
Marketing Manager
Really pleased with the recent digital training. The quality content from the sessions and the interactive delivery has provided us with very useful hands-on tips to push our digital and SEO agenda forward.