Content Marketing for Lawyers: Strategy Content marketing for lawyers, what does this entail? Our profiles are now built and we have picked our channel, what is next? We have to work on a strategy of what you are going to say. This is a professional profile so we’ll steer clear from what we might share …
Chapter 7: Content Marketing for Lawyers [Branding For Lawyers Series] Read More »
Marketing Channel Strategy for Lawyers Marketing channel strategy for lawyers: what do you do ? You have your profiles built and your aware of some of the maintenance work that can help you avoid certain pitfalls. But, where is the best place to start? Your goal is to build up an engaged audience in your …
Chapter 6: Marketing Channel Strategy for Lawyers [Branding for Lawyers Series] Read More »
Law Firm Marketing:Test, Learn And Iterate What is the one secret to successful digital marketers? They experiment. They test, they learn from those tests, and they make iterations based off those learnings. With any type of law firm marketing campaign you do, you should be experimenting. Look at everything as a test. From the medium, …
Chapter 10: Law Firm Marketing: Test, Learn And Iterate [Branding For Lawyers Series] Read More »
Reputation Management for Lawyers What is reputation management for lawyers? With your profiles now built, you are getting ready for the next phase which is to start posting your own content and sharing some great insights. But, there are pitfalls you should be aware of from day one. As is the case for firms, the …
Chapter 5: Reputation Management for Lawyers [Branding for Lawyers Series] Read More »
Watch this recent podcast interview on the Sweeney Show with Evolve Marketing’s Tadhg Guiry. They cover great ground on the following topics: Legal Marketing During A Crisis? Podcast Episdode Listen here. Why he started Evolve Marketing ✅Marketing your law firm ✅Getting your law firm online ✅Legal Marketing through Covid 19 ✅ The Evolve Marketing firm …
Build your Online Profile as a Lawyer So we know how important having a digital presence will be. But, how can you start to build your online profile as a lawyer? We will all have different starting points. Some of you may have avoided it while others may have a few channels up and running …
Chapter 4: Build your Online Profile as a Lawyer [Branding for Lawyers Series] Read More »
Digital Marketing Strategy for Law Firms: Social Media Ads As a partner in a firm, your intuition can be wrong about digital marketing strategy for law firms. I spoke to a partner in a law firm the other day, and he said the following: “I want to target (x) group of people down the road …
Law firms are slowly starting to advertise on Facebook and how to scale your winning ads on facebook is becoming more important. Acquiring new business on Google is becoming more competitive and so advertising costs are rising with it. This is leading to the rise of firms adopting social media ads, where you can get …
Online Marketing for Law Firms 8 Winning Writing Strategies – Influence your Online Audience as a Lawyer Online marketing for law firms is something that the vast majority of lawyers think of last when it comes to their priority list. In the law industry, lawyers are great when it comes to the written word. But …
The Irish Law Society: Growth Strategy Workshop This discussion occurred at a recent full day’s workshop on Growth Strategy in the Law Society of Ireland. The event, ran by Law Society Finuas Skillnet took place on the 11th March and had a panel which included Mary Cloonan from Marketing Clever and Dorcas Réamonn, a lecturer …
Keep A Close Eye On Your Legal Competition {Growth Strategy Workshop at The Law Society} Read More »