Facebook Marketing for Law Firms: The Social Media Dilemma How can you avoid another failed Facebook advertising campaign? Let’s examine three aspects that will be the foundation to any profitable campaign on Facebook. You’ve heard it before, Social media marketing, especially Facebook marketing for law firms is essential for your brands awareness. But, if you …
Branding for lawyers: The Modern Law Firm Partner We now know how important branding for lawyers, but it is necessary to start putting the time into the online side of their own brand. For the lawyers who adopt these practices and do accelerate their career, what will the role of a partner in a firm …
Chapter 3: The Modern Law Firm Partner [Branding for Lawyers Series] Read More »
The Successful Lawyer: The Lawyer Who Will Prosper That is how the digital age will affect law firms, but what will be the difference when it comes to the individual will it make you a successful lawyer? How can you use these developments to accelerate your own career, move up the career ladder quicker and …
Chapter 2: The Successful Lawyer [Branding for Lawyers Series] Read More »
Changes in the Law Industry The Changing Tide The world is changing rapidly and this is also causing changes in the law industry. The way business is being carried out is changing with it. The law industry is not immune to this. While seen as quite a traditional industry, law firms are starting to slowly …
Chapter 1: Changes in the Law Industry [Branding for Lawyers Series] Read More »
When it comes to marketing, there are always new strategies, tactics and hacks on the horizon and LinkedIn advertising is one your agency can try. If you’re new to it, it can be difficult to distinguish what works and what doesn’t. The top agencies and marketers will approach any new campaign they are working on …
Save Time and Money: Our €1,000 LinkedIn Ads Experiment Results Revealed Read More »
Get behind the curtains for the time preceding the sale of Skyscanner and the lessons we can take from it in our own law firm. Let me introduce Ray from Skyscanner I was recently at the Start Summit, a full day event held in Dublin Castle helping entrepreneur’s and business owners tackle the challenges they …
Skyscanner: The Story that Illustrates Why Alignment Beats Culture and Strategy Read More »
The Irish Law Society: Growth Strategy Workshop This discussion occurred at a recent full day’s workshop on Growth Strategy in the Law Society of Ireland. The event, ran by Law Society Finuas Skillnet took place on the 11th March and had a panel which included Mary Cloonan from Marketing Clever and Dorcas Réamonn, a lecturer …
What should my law firm communicate on our marketing channels? One quick tip that will help you with content marketing for law firms: A question a lot of managing partners ask me is the following: “What should we say when we’re posting on our marketing channels?”. How do you get your content to resonate with …
At Evolve Marketing, we like to hear the stories from solicitors in the field day in day out. We get their thoughts on different aspects of the legal industry; from recruitment to leadership and the biggest challenges that young lawyers face. This week, we spoke to Tom Condon. He had some interesting takes on a …
This is a Guest Post from a friend of Evolve Marketing, Leza Nutley from Insight 6, who talks about how only 9% of law firms surveyed followed up on initial enquiries from potential clients. Are Irish Law Firms Losing Business? “A study by Customer Experience Specialists, insight6 has revealed that Irish law firms could be …