Keenan & Co
SEO, PPC, Landing Pages
Keenan & Co Solicitors are a general practice law firm with 10+ years of professional legal experience. They offer services such as Criminal Defence, Wills and Probate and Conveyancing.
Client Objectives
Increase leads
Being easy to find increases website traffic. Effective lead generation strategies include content creation, social media marketing and CTAs.
Grow a service area
Designing a marketing strategy with the focus on a sector or service you want to see grow.
Rank on Google
Aiming to be as near to the top of the Google search results is every company's goal regardless of their industry.
Our Solution
SEO
Audit & Analysis
When we started working with Keenan & Co, we conducted a full site, industry and competitor analysis across organic search. This gave us the backbone for our own keyword research, the technical audit which analysed the best practices that were not being followed as well as the content opportunities that Brian and his team could lean into that aligned with his area.
Content & New Site Build
We started with building out a new website, we did keyword research and URL mapping to align the key pages on-site with the targeted keywords the firm wanted to show up for. We built supporting content that would create set topic clusters, interlinked to the key service pages and built off-site links for overall site authority. Finally, we optimised their local search presence as they wanted to heavily target their local market.
The results
PPC
Target Audience
Before we worked with Keenan & Co their campaigns were broad and generic. Their approach was to advertise the firm but their campaigns weren’t tailored to the specific service areas that they had capacity for growth in. We made sure our advertising spend was correlated to the top service lines they wanted to grow.
Compete Locally
As a firm, they recognised their strengths and we aligned that with the campaign we built for them. Our focus was hitting the local market from a search, discovery and video perspective to maintain a level of brand awareness while ensuring there was enough budget allocated to the highest intent people in the market, looking for what the team could offer.
The results
Landing Pages
Custom funnel
A key part of the campaign for this client was to make sure that the web pages were custom made and spoke directly to their target audience. Previously what they had on their site was generic and overly focused on the firm as a whole. Our landing pages were first wire framed, then we created an information hierarchy for that particular service and finalised it with improved branding.
Iteration & A/B Testing
Once we went live with the campaigns, we were consistently introducing new tests across the funnel and landing page in particular. From chat options, automation and trying out different page structures, we were able to decide the levers we needed to pull to ensure that we were getting a high volume of qualified leads for our client to contact.
The results
Brian Keenan Owner
Evolve have worked with our firm over the last number of years. With their guidance and expertise as a digital agency we have successfully managed to grow our online presence which in turn has resulted in an increased client base. Their attention to detail and professionalism is second to none and I would have no hesitation in recommending them to any business looking for assistance with online marketing.
Brian Keenan Owner
Evolve have worked with our firm over the last number of years. With their guidance and expertise as a digital agency we have successfully managed to grow our online presence which in turn has resulted in an increased client base. Their attention to detail and professionalism is second to none and I would have no hesitation in recommending them to any business looking for assistance with online marketing.